SYNECTICS GROUP SERVICES
As a core part of our practice, we work with our clients to refine or define their corporate strategy. Our strategic consulting engagements typically involve a comprehensive assessment of the current environment and a determination of commitments, choices and actions required for the client to achieve sustainable competitive advantage. The corresponding business strategy is defined according to a comprehensive set of business goals, a compelling product/market strategy and an overall winning competitive strategy.
SALES AND MARKETING PROGRAM DEVELOPMENT
As an extension of our strategy development capabilities, we assist our clients in formulating their sales and marketing plans. Our engagements assist clients in developing tactical plans to support sales growth including aspects such as direct sales strategy, channel/distribution partners, alliance relationships, market awareness and lead generation programs, public relations and promotional venues.
BUSINESS DEVELOPMENT ASSESSMENT
In addition to purely organic growth, companies often seek external sources of growth through strategic business development relationships or M&A’s. We offer services to assist our clients in identifying potential business development or M&A relationships and establishing a framework for evaluating the potential impact. To support this, we undertake a comprehensive research program and conduct due diligence on potential business combinations.
Typically conducted once a year, a strategic planning session provides a unique opportunity for management to reflect on past achievements and to set the strategic course for the future. We offer services to assist our clients in organizing, facilitating and summarizing strategic planning sessions.
BUSINESS PLAN DEVELOPMENT
The importance of a clearly articulated and well-structured business plan cannot be overstated. It is both a critical component for securing external investment as well as an essential reference for guiding internal business decisions. Our engagements span a range of possibilities from developing a business plan from the ground up to providing counsel in editing/improving an existing business plan.
Our market assessment engagements assist our client companies with fundamental research into the relative attractiveness and approach for entering into new markets. We undertake a broad range of research initiatives to assess market demand, product requirements and the competitive context to assemble a set of recommendations for pursuing new market opportunities.